Wednesday, 2 May 2012

Tysons Corner Centre

I was asked to create 75 illustrations for Tysons Corner Center mall in America. At first I was a little daunted by the task, supplying sketches and revisions on so many illustrations, while trying to keep track of everything and making everything work as a whole.

The elements ranged from Kitchen Aids to Canoe's and were to be used as a kind of way finding system, as well as a visual identity for the Mall for the next 2 years and possibly beyond.

I was amazed to find out that the illustrations as a campaign won Gold at the American Advertising Awards! I think everything came together really nicely in the end.

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